Brent Hodgson | A System to Systemise Creative Work

This document outlines the system for systemising for creative work – while still getting consistently outstanding results.

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System Architect:  Brent Hodgson 

Website: www.BrentHodgson.com

Generated as part of the www.BusinessSystemsSummit.com

System Details

Step 1: Make experience accessible – create a memory bank or knowledge base of all your resources.

  • Collect case studies, source materials, templates and swipe files, inspiration and best practices and any other core knowledge/experiences/foundational ideas someone would need to have had to get a great outcome
     
  • Create repository for storing/referring to these.
    • Bonus tip: Create a checklist for how to review them.

 

Step 2: Decide on your success metric and measure outcomes.

  • Choose your success metric - how you'll know if you're on the right path. Get feedback from stakeholders on the output/concepts (use this to refine your process).
     
  • Choose how to document concepts so that everyone is on the same page.
     
  • Formally measure quality of work based on your success metric.

 

Step 3: Review results and turn learning into experiencerinse and repeat.

  • Use both successful, and unsuccessful work to improve knowledge base and refine system. Implement what is learned back into the system.
    • Successful outcomes gets added to the knowledge base.
       
    • Unsuccessful outcomes gets approved upon and implemented

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