Brian Moran | The 12 Week Year Management System

This system consists of five main principles whose aim is to help entrepreneurs master the art of execution. While there's never a lack of brilliant ideas, businesses often get stuck because of execution gaps. Brian's 12-Week Year System elaborates how proper implementation of ideas can help a business succeed.

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System Architect: Brian Moran

Website: 12weekyear.com

Generated as part of the www.BusinessSystemsSummit.com

System Details

Step 1: Reframe the mindset and set your vision.

  • Get rid of the annual environment.
    • The mindset of having 12 long months to catch up with goals holds the business back.
       
    • The annual environment allows people to put things off and procrastinate.
       
    • During the last months of the year, it puts a lot of pressure on your team members because there's a lot to catch up on.
       
  • Have a mindset of a 12-week year system.
    • Reframe how you think about time and how you deal with a year.
       
    • This mindset allows you to be more productive as it allows you to measure every success and failure one little step at a time.
       
  • It imposes a greater sense of urgency and consistency in your organisation.
     
  • Determine your long-term vision.
    • Start from your team members and your own personal vision, and not from your business vision as this provides motivation.
       
  • Once you're done identifying your personal visions, start determining your organisation vision.
    • Make sure they're aligned.
       
  • As you go, the system will tell you if you have set the right and aligned vision.
    • You're always free to adjust.
       
    • Your vision will eventually change as your business grow.
       
  • Examine your personal standpoints.
    • What really matters to you?
       
    • What are the things you do that makes your life exciting?
       
    • What do you want to have in life (both material and non-material things)?
       
  • Set your personal vision five to ten years in the future.
    • Don't forget to set your short-term goals at around 36 months out.
       
    • The goal is to align what will happen during your 12-week year plan with your long-term goals.
       
    • Revisit your long-term vision from time to time to check if you're on the same standing.
       
  • Hold your visions lightly.
     
  • Get something on paper to start with.
     
  • Get as outrageous as you can when setting your long-term vision. Then, the near-term goals will present you with the realities with which you can align your visions.

 

Step 2: Start planning.

  • Bear in mind that 12-week planning greatly differs from your usual annual planning.
    • It is more focused and specific.
       
    • It increases the predictability of things, so you have room to be more focused.
       
    • It lets you know that you have a limited capacity.
       
  • Start a tactical plan and stray away from inexecutable concepts.
    • Be more specific on what your team members should accomplish.
       
    • It brings out clarity and transparency of what is expected of each team members.
       
  • You'll notice the difference in planning for a 12-week year once you start executing the plan.
     
  • Help your team members understand that the plan has two levels.
    • Outcomes - these should reflect your goals and you don't control them entirely.
       
    • Actions - these are your tactics that are aligned with your goals. People have control over their action.
       
  • Start to weigh out your actions and options and pick the best you think will produce the best results.
     
  • Have your plans specify actions that your team members could take.
     
  • When planning, carefully consider if you're planning as a team and the size of your team.
     
  • Limit your goals to three - anything more than that will stretch yourself really thin.

 

Step 3: Process control.

  • The tools that help you execute your plan.
     
  • These are the things you can insert into your organisation's environment which your team members could lean on.
     
  • Take your 12-week plan and break it down into a weekly plan.
    • This helps you know what matters most for each individual on a weekly basis.
       
  • To be able to have a high-performance culture, there are three structures you need to have which comes built-in from the 12-week year system.
    • Clarity.
      • Clarity of vision.
         
      • Clarity of goals.
         
      • Clarity of actions around expectations.
         
    • Transparency.
      • Are you seeing what's getting done? Who's doing it? AND who's not doing it?
         
    • Evidence.
      • Is it producing?
         
  • What's good with the system is that it'll inform you of the corrective actions you should take sooner.

 

Step 4: Score-keeping.

  • Similar to lead and lag indicators that scores your execution.
     
  • Determine 4 or 5 things that really matters so you can keep focused.
     
  • One of the most useful lead and lag indicators is the measure of your execution.
    • Track your outcomes through the lead and lags.
       
    • Score the execution from there.
       
  • Establish a weekly personal execution score.
    • Out of the things you've planned, what percentage got done?
       
    • Are you doing what you're expected to do?
       
    • Is it producing the results you want?
       
  • You don't have to alter the entire plan even if you've noticed that you are not producing.
    • Either there's really something wrong with your plan but it is most likely because you're not doing enough effort with the execution.
       
  • As long as you've accomplished 80% or higher on a weekly basis, you'll accomplish your 12-week goals.
     
  • If you're not meeting at least 80% of your goal, do not adjust your plan immediately. Instead, work on ways on how you can execute your plan.

 

Step 5: Usage of time.

  • Everything happens in the context of time. If you're not in control of your time, you won't have a chance to control your results.
     
  • The first thing you need to know to be effective with your time the things you want.
    • This goes back to the vision part of the system.
       
  • The second thing to know is what matters most?
    • This goes back to your planning question
       
  • The third thing to be aware of is if you're doing your plans or not.
    • This signifies the execution question.
       
  • The last thing to pay attention to is if you're producing.
    • This piece belongs to the measuring step.
       
  • There is sequencing to these disciplines which makes you be effective with your time.
     
  • These things are the stuff that really matters. Pay close attention to them and make sure you have clear answers to them.

 

System Notes

  • When trying to be effective with your time, learn that you can't say yes to everything.
    • We have to say no to certain things.
       
  • Focus on the things that really matter.
     
  • You might lose some of your team members along the way because they don't like the idea of transparency and clarity this system has to offer.
    • The system basically exposes the people who aren't fully committed to your business or who are not producing results.
       
  • As you loop around the system processes, you'll know that it pushes you to self-correct.
     
  • Note that there isn't a perfect plan. It is all about taking your best plan and go out to test it.
    • Succeed or fail as fast as you can.
       
    • With the 12-week year system, you can quickly come back up to tighten them up and fix things.
       
  • It's really about making smaller adjustments more frequently.
     
  • Meeting frequencies and structures.
    • Make the 13th week a day to celebrate.
       
    • This is also the best time to identify which things worked and which things did not.

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